Elicha Fernandes Valdez, an entrepreneur in Mozambique turning her passion for Macramé into a business — Lionesses of Africa
What does your company do?
Decorative and utilitarian macrame.
Macramê decorativo e utilitário.
What inspired you to start your company?
Macramé was an escape and therapy at a very difficult time in my life. When I started showing what I did on my social media, I was asked if I sold my pieces. Then came the business idea!
O macramê foi um escape e uma terapia numa altura muito difícil da minha vida. Quando comecei a mostrar o que fazia nas minhas redes sociais, fui questionada se vendia as minhas peças. Aí surgiu a ideia de negócio!
Why should anyone use your service or product?
All pieces are carefully handcrafted using environmentally sustainable raw materials. I propose to fulfill my customers’ decorating dreams in macramé.
Todas as peças são cuidadosamente feitas à mão, utilizando matéria-prima ambientalmente sustentável. Proponho realizar os sonhos de decoração dos clientes em macramê.
Tell us a little about your team:
Right now, I’m the only one making and delivering the product range, as well as taking care of all the logistical and commercial aspects of the business.
Neste momento sou a única a fazer e a entregar as peças, bem como a tratar de toda a parte logística e comercial.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
My journey in entrepreneurship has been one of “learning by doing”. My area of training is Medicine and I have always practiced… until I arrived in Mozambique, where I found myself unable to practice and was “forced” to reinvent myself.
A minha jornada no empreendedorismo tem sido de “aprender fazendo”. A minha área de formação é a Medicina e sempre exerci…até chegar a Moçambique, onde me vi impossibilitada de exercer e fui “obrigada” a me reinventar.
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