NCAA women’s stars elevate the sport to its rightful place
“Caitlin takes it down the court, passes off to the left, gets it back. It’s a 3 from 28 feet out! Bottom!”
That’s not an announcer from Sunday’s women’s NCAA basketball championship showdown in Cleveland. It could be the voice of thousands of kids — boys and girls — in their driveways, backyards and school gyms who’ve been converted to fans of women’s collegiate basketball. March Madness brought fans who would normally cheer for the Seahawks or the Kraken out to bars and viewing parties.
A more robust interest has been sparked, thanks in part to players like Iowa’s Caitlin Clark, Louisiana State University’s Angel Reese and NCAA 2024 Champions Kamila Cardoso, Te-Hina Pao-Pao and freshman Tess Johnson. All five, plus dozens more, including South Carolina Gamecocks coach Dawn Staley, helped elevate women’s sports in general and college basketball specifically this year to its rightful place of national prominence in the sports world.
For example, the women’s Final Four game on Friday in which Iowa defeated the University of Connecticut averaged 14.2 million viewers on ESPN. It was the most-viewed women’s basketball game ever and the largest audience for any basketball game broadcast on ESPN, according to the network.
The same buzz and excitement displayed this year is likely only to grow, whether it’s for women’s NCAA basketball, or the love Seattle has shown four-time WNBA champions the Storm and (now retired) Sue Bird. Like those on display during March Madness, Bird, who is the subject of a new documentary, took to the national sports stage in the late 1990s at UConn. The experience paved her road to success.
Clark broke several records this season and will likely enter the WNBA as the No. 1 pick. Of her legacy, she said: “I hope it’s what I was able to do for the game of women’s basketball. I hope it is the young boys and young girls that are inspired to play this sport or dream to do whatever they want to do in their lives.”
Editor’s note: This editorial was updated to correct an erroneous reference to Dawn Staley’s alma mater.
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