Social media is now the largest channel worldwide in terms of adspend, having overtaken paid search last year, and is forecast to total $247.3 billion... Read More
Analysis
Welcome to Campaign Asia-Pacific’s annual Agency Report Cards. In our 21st year conducting this critical industry benchmark, we have again opted for quality of research over... Read More
George Manas, OMD’s worldwide chief executive officer, and Charlotte Lee, OMD Asia Pacific’s chief executive officer, recently sat down with Campaign Asia-Pacific to discuss the agency’s... Read More
Amazon CEO Andy Jassy on using AI to win over consumers and growing as an ads business | Analysis
4 min read
“Consumers are spending, but they’re just being really careful about what they spend on and how much they spend,” said Andy Jassy, CEO of Amazon.... Read More
Tash Menon CEO & founderMashAustralia Based between Singapore and Australia, Tash Menon’s journey from strategic branding consultant to a celebrated entrepreneur is a story of... Read More
Ruchika Gupta Marketing DirectorBeam Suntory IndiaIndia In the four years that Ruchika Gupta has been with them, the iconic portfolio brands of Beam Suntory India... Read More
Trust shift: Consumers turn to social media influencers over experts for health insights | Analysis
2 min read
Ahead of World Health Day (April 7), a YouGov study spanning 17 global markets highlights an important trend: consumers in the Asia-Pacific region are increasingly... Read More
The red pencils are coming out! For the 21st straight year, Campaign Asia-Pacific will review the region’s top creative, media, digital and agencies,with comprehensive breakdowns and... Read More
It’s been just over a year since Elon Musk officially took over Twitter and a little over 4 months since the official rebranding to X.... Read More
Marriott Bonvoy recently launched a promotion for members of its loyalty rewards program. Until December 20, members who purchase at least 2000 Marriot points will... Read More