Our 2023 Agency Report Cards will be out tomorrow | Analysis
The red pencils are coming out!
For the 21st straight year, Campaign Asia-Pacific will review the region’s top creative, media, digital and agencies,with comprehensive breakdowns and scores based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
A critical resource for brands evaluating their current and potential partnerships, as well as for agencies, looking to see how and where they stack up against peers and competitors.
These report cards are only available to Campaign Asia subscribers. To ensure you have access to this critical resource, subscribe now.
We assess each agency network in the following categories:
- Business growth: We assess a combination of overall revenue, new-business revenue (using both reported figures and recorded figures from 2022 in Campaign AI’s new business agency rankings using data from consultancy R3’s New Business League in APAC markets, which we relied on in 2021), organic growth, profitability, client wins and losses, and diversification of revenue.
- Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
- DEI & Sustainability: We qualitatively assess the degree of commitment to progress in both of these areas, recognising initiatives at holding group level but with more weight given to regional and local initiatives.
- Creativity & Effectiveness: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
- Management: A qualitative assessment of leadership performance based on the four categories above plus other elements, such as key regional decisions, management stability, contributions to the industry by agency leaders, commitment to staff training and development, staff annual turnover, and more.
Most agencies kindly respond to a written submission form that asks for details across all aspects of the business. Based on this, plus extensive independent research and, in most cases, an hour in conversation with the agency’s regional leader(s), Campaign Asia-Pacific’s senior editors assess each agency’s performance across the five grading categories, assigning a grade between 0 and 10 in each category.
Once the five category grades are assigned—and reviewed by editors—a final grade is calculated by averaging the five grades.
Post Publications || Join us on Whatsapp || Post Disclaimer
SEND A STORY: Do you have a story for us or need a promotion/advertisement? Submit them via our email admin@edulearnweb or Ghanaeducation.org
TELEGRAM PAGE >>> [JOIN]
DOWNLOAD OUR EDUCATION NEWS APP - MOBILE APP
JOIN OUR EDUCATION NEW GROUPS (WHATSAPP)
Join one of our Whatsapp/Telegram Groups for current Ghana Education Service News Updates:
JOIN ONLY ONE... THANKS
TELEGRAM PAGE >>> [JOIN]
Group 1 >>New Group> [JOIN]
Group 2 >>New Group> [JOIN]
TELEGRAM PAGE >>> [JOIN]
Only websites that give us a URL backlink can repost our content on their sites.
The information contained in this post is for general information purposes only. The information is provided by edulearnweb.com and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the post for any purpose.
||About Us|| Contact Us